Schema: Data Warehouse - Conversions

OrderNameDescriptionType
1typeThe report type (e.g., platform_data)str
2reportThe name of the reportstr
3advertiserRockerbox Account IDstr
4identifierconversion segment idint
5actionName of the conversion eventstr
6conversion_hash_idIdentifier per unique conversion (this is a hash of the conversion_key value)str
7dateDate when the action occurreddate
8timestamp_convTimestamp of when the conversion occurred (ISO 8601 format in UTC)timestamp
9hash_ip_convThe IP address (SHA256 hashed) of the users device when they convertedstr
10conversion_keyAn identifier used to denote a unique conversion event (this is typically your provided Order ID)str
11order_idstr
12revenueThe revenue associated with conversion (e.g. order value)float
13new_to_fileAt the time of conversion, if Rockerbox has seen that user make a Purchase before, then new_to_file = 0. Otherwise, they are considered a new customer and new_to_file = 1.int
14base_idPrimary User IDstr
15uidRockerbox User ID cookiestr
16external_idThe user ID sent to Rockerbox from a third party (e.g. Shopify Customer ID)str
17emailThe email address associated with the userstr
18phone_numberThe phone number associated with the userstr
19user_agent_convUser agent string associated with the userstr
20additional_attributesCustom conversion parameters passed to Rockerbox on the conversion eventdict
21rb_sync_idIdentifier used by Rockerbox to sync dataset to your warehouseint
22updated_atTime the cache record was updated most recentlytimestamp