Getting started - Table of contents
New to Rockerbox?
For a self-guided crash course on Rockerbox core concepts and use cases, see our Rockerbox Training Guide
- What we are solving for
- Building your single source of truth
- How we are tracking this
- Full foundational dataset
- Why performance in Rockerbox looks different
- What is De-duplication?
- Attribution types in Rockerbox
- Rockerbox last touch vs. GA last touch
- Multi-Touch Model Overview
- Ensuring Rockerbox data accuracy
- [How Rockerbox Maintains Data Accuracy] (https://help.rockerbox.com/docs/ensuring-rockerbox-data-accuracy)
- Maintaining channel/vendor tracking
- New channel and vendor launches
- Maintaining naming conventions
- Maintaining sponsorships
- Maintaining post purchase survey
- New channel and vendor launches
- Site changes
- Migrations to headless site build
- New regions, geos, or markets
- New product lines
- New agency users
- [New in-house users] (https://help.rockerbox.com/docs/new-in-house-users)
- [Model Refreshes] (https://help.rockerbox.com/docs/modeling-process)
Marketing Performance focused -
- Seeing Performance and Optimizing on Channel and Placement Level
- Tactical Optimizations in Rockerbox
- Planning and budgeting against baseline performance
User Behavior focused -
- Understanding the Impact of each channel
- Quantifying the Incremental Impact and Halo of Top Funnel Marketing
Reporting Basics
Report Types & Use Cases
Updated over 2 years ago