Structure of Marketing Activity
Overview
Marketing Hierarchy groups all of your media events into a categorized structure that will be displayed in the UI and in your reports -
![Screen Shot 2019-04-14 at 9.20.00 PM.png 1255](https://files.readme.io/ca36ef9-Screen_Shot_2019-04-14_at_9.20.00_PM.png)
In order to build the hierarchy, bucketing rules are being defined for each marketing group. Each rule will contain:
- 5 buckets - Each bucket represents a tier within the hierarchy of the media group
- Condition - media event identifier
Bucketing rules
- Hierarchy structure is automatically being created by Rockerbox default bucket rules
- Each bucket represents a tier in the media hierarchy
- Each bucket is being filed with a query parameter (i.e. UTM_medium,g_campaign,fb_adset, etc.) or a hardcoded name
- Each rule contains a key that will identify its media events
- If the macro does not exist in the relevant URL the bucket will be displayed empty
Paid channel mappings
- Paid channels will be mapped to their relevant spend report by using one of the channel 5 buckets
- In order to enable a spend matching to the most granular level, the last bucket will contain an object ID that will match 1:1 or 1:n (one to many) to the prior bucket.
- Additional Information regarding the use of query parameters and mapping spend data can be found here
Common Structures
Paid channels -
Paid channel rules will be defined using Rockerbox platform query parameters
Bucket 1 | Bucket 2 | Bucket 3 | Bucket 4 | Bucket 5 | |
---|---|---|---|---|---|
Hierarcy Structure | Channel | Platform | Campaign Name | Ad Group | Ad Group ID |
Rule Example | Paid Social | facebook - instagram | {fb_campaign} | {fb_adset} | {fb_adsetid} |
Example:
- Media event URL
https://www.rburl.com/products? utm_source=facebook&utm_medium=cpc&utm_campaign=prospecting_xyz& fb_campaign=prospecting&fb_campaignid=6104588031134&fb_adset=newengen& fb_adsetid=c:23842635951&fb_ad=Carousel_PDP&fb_adid=a:6119253707534
- Media event hierarchy
![Screen Shot 2019-04-09 at 9.18.29 PM.png 207](https://files.readme.io/8e7a68f-Screen_Shot_2019-04-09_at_9.18.29_PM.png)
Non-paid channels -
Non-paid channel rules will be defined using UTM parameters
Bucket 1 | Bucket 2 | Bucket 3 | Bucket 4 | Bucket 5 | |
---|---|---|---|---|---|
Hierarchy Structure | Channel | Platform | Campaign Name | Content | |
Rule Example | {UTM_Source} | {UTM_campaign} | {UTM_content} |
Example:
- Media event URL
https://www.rburl.com? utm_source=bouncex&utmmedium=Email&utm_campaign=peoplebasedmarketing& utm_content=email_sessionrecap_pros_2
- Media event hierarchy
![Screen Shot 2019-04-14 at 10.31.53 PM.png 211](https://files.readme.io/26447b7-Screen_Shot_2019-04-14_at_10.31.53_PM.png)
Updated over 3 years ago