Reporting: Getting Started

Marketing Performance

• Enables you to calculate weighted CPA/ROAS spend against marketing placements for new and existing users.
• For a given time frame, shows all marketing spend and conversions, mapped back to each marketing placement
• Analytics View in UI
• Buckets Breakdown Report (schema here)

User Behavior

• Enables you to view all marketing touchpoints and associated details against on an individual user level.
• For a given time frame, cohorts all users that converted during that time frame and shows all marketing touchpoints (including from outside that time frame) against each user that converted
• Customers View in UI
• MTA Report aka user level log file (schema here)
• MTA Report version that contains UTMs (schema here)

Rockerbox supports a suite of reports; you can access their schemas here.