Klaviyo
Rockerbox uses the default Klaviyo UTM tracking described [here] (https://help.klaviyo.com/hc/en-us/articles/115005247808-UTM-Tracking-in-Klaviyo) with an additional custom parameter.
• utm_medium: content channel
• utm_source: for campaigns, the specific list or segment; for flows, the name of the flow
• utm_campaign: name of the message
• kl_audience: mandatory custom Rockerbox parameter for the identification of audience targets; possible values include 'all', 'prospects', 'existing', etc. Use 'all' as a default value if you have no audience targets
In the UTM Tracking section, choose "Add a custom UTM parameter" to add kl_audience as a custom parameter, as described above.
![Screen Shot 2020-06-23 at 1.17.03 PM.png 611](https://files.readme.io/4604e7b-Screen_Shot_2020-06-23_at_1.17.03_PM.png)
Updated about 4 years ago