Parameters, Pixels, and Batch Spend Reports

Rockerbox has a specific set of URL parameters for each platform. These parameters were chosen because, in combination, they let Rockerbox uniquely tie back each click to the strategy that drove it.

• Landing page URL parameters allow Rockerbox to tie strategies to actions at the most granular levels possible.
• Rockerbox uses a list of custom, platform-specific URL parameters that won't interfere with your current UTM setup
• Your URLs should follow the structure guidelines available here

Where available, some partners have standardized Batch Spend reports available. They are documented in their respective pages.