How we are tracking this

Rockerbox is tracking three core data types:

1. Conversion data

Any end action being optimized against occurring on-site, in-app, or offline. i.e. purchase, add to cart, email signup

• Tracking your conversions in Rockerbox

2. Marketing Touchpoints

The individual points of marketing activity that users interact with across paid, organic, digital, and offline

• How we track your marketing touchpoints
• Channels types tracked
• Rockerbox tracking by vendor

3. Spend

How much money was spent on marketing

• How we track your spend