Priority Use Cases

Rockerbox enables you to see two main views of activity - across both our platform and reporting

Marketing Performance

Use Case: Enables you to view weighted CPA/ROAS spend against marketing placements for new and existing users
For a given time frame, shows all marketing spend and conversions mapped back to each marketing placement

Platform view: Analytics View in UI
Report to leverage: Buckets Breakdown Report (schema here)

User Behavior

Use Case: Enables you to view all marketing touchpoints and associated details against on an individual user level. For a given time, cohorts all users that converted during that time frame and shows all marketing touchpoints (including from outside that time frame) against each user that converted

Platform view: Customers View in UI
Report to leverage: MTA Report aka user-level log file (schema here)