Buckets Breakdown - Primary Use Cases
In this guide, we review how to leverage the Marketing Performance (Buckets Breakdown) and walk through the below primary use cases:
1. CPA/ROAS at the channel and placement level
2. New vs. Repeat user CPA/ROAS
3. Comparing CPA/ROAS by attribution type
Please reference Marketing Performance Report (Buckets Breakdown) for more details on this report.
1. CPA/ROAS at the channel and placement level
Follow the steps below to see CPA/ROAS at the channel & placement level:
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Download buckets breakdown for the desired timeframe - See Sending Ad hoc Reports for more information
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Create a pivot table
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Add Tiers 1-5 in Rows
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Add conversions, revenue, spend to values
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Create a custom field: CPA and/or ROAS (See here for calculations to use)
2. New vs. Repeat User CPA/ROAS
Follow the steps below to see CPA/ROAS for new vs. repeat users:
-
Download buckets breakdown for the desired timeframe - See Sending Ad hoc Reports for more information
-
Create a pivot table
-
Add Tiers 1-5 in Rows
-
Add conversions, revenue, spend to values
-
Create custom fields: New vs. Repeat CPA and/or ROAS (See here for formulas to use)
3. Comparing CPA/ROAS by attribution type
Follow the steps below to see CPA/ROAS by attribution type:
-
Download buckets breakdown for the desired timeframe - See Sending Ad hoc Reports for more information
-
Create a pivot table
-
Add Tiers 1-5 in Rows
-
Add conversions, revenue, spend to values
-
Create custom fields: CPA and/or ROAS by attribution type (See here for formulas to use)
Resources for Reference
Updated over 2 years ago