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Welcome
Welcome!
Platform Fundamentals
Core Concepts
Conversion Events
Structure of Marketing Activity
Platform URL Parameters
Identifying Users
Attribution Methodology
Direct Traffic
Promo Codes
Multi-Touch Attribution (MTA) Model overview
Modeling
TV Attribution
TV Lift Analysis
Multiple Conversions
Deduplicating Events
Deduplicating Conversions
Attribution Windows ("Lookback Window")
OTT
Streaming Audio
Launching New Channels and Partners
Building a Path to Conversion - Mobile
Operationalizing Rockerbox
Onboarding
Key Stages of Onboarding
What to Expect
Tracking & Data Ingestion
Core Data Types
Conversion Activity Tracking
Google Tag Manager Template
Identify Calls
GTM: All Pages Pixel
GTM: Conversion Pixels
GTM: Ecommerce Event Variables
GTM: Shopify Variables
Segment Onsite Data
Tealium: All Pages
Tealium: Conversion Pixels
Site Direct: All Pages Pixel
Site Direct: Conversion Pixels
Ingesting Conversion Events
Ingesting Address Data
Verifying Conversion Pixels are Firing
Excluding Staging/Test Domains
Shopify Integration
ReCharge Integration
Custom Tracking Domain (CNAME)
In Segment- Custom Tracking Domain (CNAME)
Turn Off Cloudflare Proxy
Stripe Integration
Segment Integration
Excluding Admin Users in Customer Accounts
Standard Conversion Data Formats
Retail Data
Conversions: Batch Files
Marketing Channels Rockerbox Tracks
Marketing Touchpoints - How We Track
Sending Files to Rockerbox
Report Delivery Requirements
Webhooks
Segment Server-Side Data
Phone Calls: Invoca
Phone Calls: CallRail
Direct Mail: Sending Mail Logs to Rockerbox
Phone Calls: Other
OTT Log Files
Linear TV
Returns- Ingesting and Understanding the Impact
Podcasts
Customer Service (Call, Chat, FAQs)
Email
Organic Social
Direct Mail: Setup
Mobile Apps
Branch
AppsFlyer
Segment
Parameters, Pixels, and Batch Spend Reports
Rockerbox Tracking by Vendor
Standard UTMs
Excluding Parameters from GA
Using DCM Tags
Acuity
Adelphic
AdForm
Ad.net
AdRoll
Google Ads (Auto-Append)
AdWords (Kenshoo)
Advantage
Artsai
Audiology
Awin
Basis by Centro
Beeswax
Belardi Wong
Bidtellect
Bing
Bliss Point Media OTT/ Linear
Connexity
Conversant
Comcast Linear TV
CommissionJunction (CJ)
Criteo
DataXu-Roku
Dianomi
Discovery
Display & Video 360 (DV360)
Facebook (Auto Append)
Facebook (Manual Append)
FastG8
FreeWheel
FuelX
Google Display Network (GDN)
Google Organic Shopping (Alpha)
Hivewyre
Hulu
iHeartRadio
Impact
Klaviyo
LinkedIn
LiveIntent
LS Direct
MadHive
Marketing Architects
MediaAlpha
Media Design Group
MediaMath
Mediajel
MobileFuse
MMSI
Netmining
NextDoor
Outbrain
Pandora
Partnerize
Pebble Post
Pepperjam
Pinterest
Postie
PowerInbox
Quantcast
QuinStreet
Rakuten
Radio.com / Audacy
Reddit
RTB House
Simulmedia
Search Ads 360 (SA360)
Snapchat
Steelhouse / MNTN
StackAdapt
Tatari OTT & Linear
Taboola
Tapjoy
Teads
The Trade Desk
TikTok
Twitter
VDX
Veritone One
Verizon (Oath) Native
Verizon (Oath) DSP
Xandr (Formerly known as AppNexus)
Yahoo
Google Ads Manager
GDPR Pixel Parameters
Commission Tracer
Historical Data
Mapping Data
Create Bucketing Rules
Hierarchy Auditing Limitations
Unmapped Events
Becoming a Technical Integration Partner
Adding New Platforms
Onboarding New Partners: General
Onboarding New Display Partners
Onboarding New Direct Mail Partners
Onboarding Linear TV Partners
Post Purchase Surveys
Sending Rockerbox Survey Data
Recommendations for Survey Response Options
How to organize and map survey responses
Enquire Integration
Survicate Integration
Prove It Integration
Hotjar Integration
Sponsorships
Sponsorship Programs
Associate Promo Codes
Associate Existing Marketing Events
Campaign Costs
Review Promo Codes
Backfill Sponsorships Data
Analyze Sponsorships Performance
Facebook Pixels & Events
Facebook Custom Events
Notifications
Notifications: Missed File Delivery
Platform Walkthrough
Experiments
Experiments - FAQ
Marketing Sources
New Visitor Analytics
Funnel Position
DTC Marketing Starter Pack
Rockerbox Data Sync for Google Sheets
Rockerbox Data Sync FAQ
Spend Ingestion
Spend Ingestion
Spend: API Integrations
Spend: Batch
Outbrain: Requesting API Access
Criteo: Creating an API User
Re-Authenticating Accounts
Google Error: "This app is blocked"
Avoiding Scientific Notation
Reddit: Requesting API Access
AdWords Manager Accounts
Facebook Ads Account
Microsoft Advertising Account (Bing)
Reporting
Reporting: Getting Started
Saving Reports in Rockerbox
Sending Ad hoc Reports
Customizing Reports
Reporting: Scheduling Reports
Destinations for Scheduled reports
Scheduled Report Options
Email: Scheduling reports
SFTP: Scheduling reports
S3: Scheduling reports
Google Cloud Storage (GCS): Scheduling Reports
Testing the Outbox Destination
Redelivering Scheduled Reports
Deleting, Pausing, and Reactivating Scheduled Reports
Reporting Data Availability
Reporting: Report Types & Use Cases
Marketing Performance Report (Buckets Breakdown)
Buckets Breakdown - Primary Use Cases
User Level Log File (Standard MTA)
Leveraging the Standard MTA to see View vs. Click Touchpoints
Spend Report
Reporting Schema
Platform Performance Report
Google Sheets Templates
Warehousing
Warehousing: Overview
Warehousing: Getting Started
Warehousing: Getting Started - Snowflake
Warehousing: Getting Started - BigQuery
Warehousing: Getting Started - Redshift
Warehousing: Getting Started - Redshift - Step 1
Warehousing: Getting Started - Redshift - Step 2
Warehousing: Getting Started - Redshift - Step 3
Warehousing: Getting Started - Redshift - Step 4
Warehousing: Adding Datasets
Warehousing: Sync Status
Warehousing: Data Schemas
Schema: Data Warehouse - MTA
Schema: Data Warehouse - Buckets Breakdown
Schema: Data Warehouse - Conversions
Schema: Data Warehouse - Platform Performance - Google
Schema: Data Warehouse - Platform Performance - Facebook
Schema: Data Warehouse - Platform Performance - Bing
Schema: Data Warehouse - Platform Performance - TikTok
Schema: Data Warehouse - Platform Performance - Pinterest
Schema: Data Warehouse - Platform Performance - LinkedIn
Privacy
PII Data
GDPR
Data Retrieval & Deletion
Data Storage & Retention
Rockerbox UID to GTM Data Layer
Getting Started with Rockerbox
Getting started - Table of contents
Rockerbox Overview
What we are solving for
Building your single source of truth
How we are tracking this
Full foundational dataset
Why performance in Rockerbox looks different
What is De-duplication?
Attribution types in Rockerbox
Rockerbox last touch vs. GA last touch
Multi-Touch Model Overview
Ensuring Rockerbox data accuracy
Maintaining Rockerbox
New channel and vendor launches
Migrating to a Shopify Headless Site Build
Adding New Users
Model Refreshes
Priority Use Cases
Seeing Performance on Channel and Placement Level
Tactical Optimizations in Rockerbox
Planning and budgeting against baseline performance
Measuring Channel Heavy-ups (Increased spend) & Resulting impact to CPA/ROAS (Diminishing returns)
Understanding the Impact of each channel
Quantifying the Incremental Impact and Halo of Top Funnel Marketing
Comparing Performance across Time Periods
How to Quantify the Impact of an increase in Branding spend on Demand driven channels
Identifying the role of each channel across the funnel
How to leverage time to convert and payback periods to determine where to cut spend
Determining optimal budget allocation in Rockerbox
Tips and Guides
Your Holiday Guide
Tips for Handling Spend Heavy Ups and Pacing
Financial Forecasting & Budgeting with Rockerbox
Tips for Performance Recap Analysis
Leveraging Rockerbox to understand performance during an Economic downturn
Platform Walkthrough
Marketing Performance View (Analytics -> Reports)
User Behavior view (Customers -> Paths)
Funnel Position view
Rockerbox Training
Rockerbox for Marketing Partners
Marketing Partners: What Rockerbox Needs
FAQs
FAQs
Why would a retargeting vendor get 1st touch credit?
Why does revenue and credit for "Direct" not change based on different attribution models?
Why is revenue reported in US Dollars?
When does the Rockerbox cookie expire?
My website uses a Single-Page Application (SPA) framework? Will that work with Rockerbox?
How can I track a new platform with Rockerbox?
Will the Rockerbox pixel code slow down my website?
Should I be concerned with my URL length?
Does Rockerbox support custom single-time or recurring spend ingestions?
Where can I see creative pixel data?
Why are there impression counts in the Buckets Breakdown Report?
Why are there discrepancies between Criteo and Rockerbox data?
What are synthetic events?
Forgot Password / Troubleshooting Login
How do I remove a user's access to Rockerbox?
If I have webhooks, can I turn off the onsite pixel?
Can I use a Conversion Event as a Marketing Event for another Conversion?
Does Rockerbox need access to Google Analytics?
Can I use my own custom UTMs instead of Rockerbox tracking parameters?
Why are conversion counts in Facebook different than Rockerbox?
How to normalize performance for "walled gardens"
How to normalize in-platform reporting pre-Rockerbox
Discrepancies
Discrepancies between Ad Platforms and Rockerbox
Spend Discrepancies
Discrepancies between internal data and Rockerbox data
Impact of iOS14 Changes on Broader Marketing (Agnostic of Rockerbox)
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GDPR
Suggest Edits
Rockerbox is classified as a 'Performance Cookies.'
Updated over 2 years ago
