TV Attribution

When it comes to postlog credit assignment for TV Attribution, events are assigned to visitors on a minute by minute basis to each TV commercial based on their relative effect sizes, which allows us to account for overlapping commercial air times:

Our default assignment methodology is calibrated to distribute credit for 100% of the visitors for any given minute. This allows our assignment to catch as many visitors as possible, and ultimately lets our MTA model determine which TV events were most significant in driving conversions.

Reporting

For postlog events, the timestamp_events field will display the time of the ad spot, not the time of user session.