Pandora

Append the click-through URL parameters to your landing page URLs. These parameter values use macros and do not need to be manually replaced--their values will be dynamically filled by the platform when the ad is served.

Your URLs should follow the structure guidelines available here.

Pandora via Audiomatic Display URL Parameters

Pandora via Audiomatic Display Impression Tracking Pixel

Pandora via Google Ads Manager Display URL Parameters

Pandora via Google Ads Manager Impression Tracking Pixel

Batch Spend

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Report Delivery Requirements

All files must align with our report delivery requirements here.

Spend reports will need to be sent manually on a weekly basis by your Pandora reps. Contact your Rockerbox representative for details on the email endpoints.

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Required Columns (GAM)

Date
Order
Line item
Creative
Order ID
Line item ID
Creative ID
Ad server CPM and CPC revenue ($)

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Required Columns (Audiomatic/Audioserve)

Time
Order ID
Order
Campaign ID
Campaign
Ad ID
Ad
Total Spend (USD)