Marketing Touchpoints - How We Track

Rockerbox uses a different methodologies in order to track marketing activity, depending on what's available and best suited for each channel. These methods include:

The following provide an overview of the methodologies along with example channels. Note: the listed channels are not exhaustive.

Method	Details	Example Channels
URL Characteristics	Use text in the URL or the referrer URL to determine the source traffic - URL parameters (ex: utm_source) - Referrer URL - Page URL - Vanity URL	Search, Social, Email, Affiliate, Video
Impression-Tracking Pixel	Pixels served alongside ads allow Rockerbox to track viewthrough	Display, OTT, Native
Log Files	Event-level log files for each ad served allow Rockerbox to track viewthrough	Display, OTT
Postlogs	Spot files that contain ad timestamp that allows Rockerbox to measure lift from an established baseline, and then assign events to users	Linear TV
Address Matchback	Matches addresses between a direct mail vendors files and a user's billing address	Direct Mail
Promo Codes	User-entered promo codes that map to specific channels	All (in particular for offline channels)
Survey	User-entered responses to survey questions that are then mapped to specific channels	All (in particular for offline channels)
Organic	Use referring domains (ex Google, Facebook, Youtube) that do not have paid tracking characteristics (ex UTMs, Rockerbox tracking parameters)	Organic Social, Organic Search, Organic Video