Rockerbox Tracking by Vendor
| Channel | Vendor | Click tracking | Click tracking methodology | Impression tracking | Impression tracking methodology | Spend | Spend Update Frequency |
|---|---|---|---|---|---|---|---|
| Affiliate | Shareasale | Yes | UTMs | No | Not available | Custom Batch Only | Dependent on Delivery Method |
| Affiliate | Pepperjam | Yes | Rockerbox tracking parameters | No | Not available | Standard Integration: Batch | Daily |
| Affiliate | Rakuten | Yes | UTMs | No | Not available | Standard Integration: Batch | Daily |
| Affiliate | Commission Junction | Yes | UTMs | No | Not available | Custom Batch Only | Dependent on Delivery Method |
| Affiliate | Awin | Yes | Rockerbox tracking parameters | No | Not available | Custom Batch Only | Dependent on Delivery Method |
| Affiliate | Impact | Yes | Rockerbox tracking parameters | No | Not available | Standard Integration: Batch | Daily |
| Audio | Veritone/Podcasts | Yes | UTMs on vanity URL | No | Not available | Custom Batch Only | Dependent on Delivery Method |
| Audio | Spotify | No | Not available | No | Not available | Not available | Not available |
| Audio | Pandora | Yes | Rockerbox tracking parameters | Yes | Impression pixel | Standard Integration: Batch Spend | Weekly |
| Audio | iHeartRadio | Yes | Rockerbox tracking parameters | Yes | Impression pixel (Display) | Standard Integration: Batch (Streaming Audio) | Daily |
| Audio | Podsights | No | Does not exist | Yes | Attributed sessions based on partner data | Not available | N/A |
| Display | Quantcast | Yes | Rockerbox tracking parameters | Yes | Impression Pixel | Standard Integration: Batch | TBD |
| Display | Tapjoy | Yes | Rockerbox tracking parameters | Yes | Impression pixel | Custom Batch Only | Dependent on Delivery Method |
| Display | Teads | Yes | Rockerbox tracking parameters | Yes | Impression pixel | Standard Integration: Batch | Daily |
| Display | Beeswax | Yes | Rockerbox tracking parameters | Yes | Impression pixel | Custom Batch Only | Dependent on Delivery Method |
| Display | MediaAlpha | Yes | Rockerbox tracking parameters | No | Not available | Standard Integration: Batch | Daily |
| Display | Hivewyre | Yes | Rockerbox tracking parameters | Yes | Impression pixel | Custom Batch Only | Dependent on Delivery Method |
| Display | Conversant | Yes | Rockerbox tracking parameters | Yes | Impression pixel | Custom Batch Only | Dependent on Delivery Method |
| Display | StackAdapt | Yes | Rockerbox tracking parameters | Yes | Impression pixel | Standard Integration: Batch | Daily |
| Display | AdRoll | Yes | Rockerbox tracking parameters | Yes | Impression pixel | Standard Integration: API | Daily |
| Display | Criteo | Yes | Rockerbox tracking parameters | Yes | Impression pixel | Standard Integration: API | Daily |
| Display | AppNexus | Yes | Rockerbox tracking parameters | Yes | Impression pixel | Custom Batch Only | Dependent on Delivery Method |
| Display | Adelphic | Yes | Rockerbox tracking parameters | Yes | Impression pixel | Standard Integration: Batch | Daily |
| Display | MNTN FKA Steelhouse | Yes | Rockerbox tracking parameters | Yes | Impression pixel | Custom Batch Only | Dependent on Delivery Method |
| Display | PowerInbox | Yes | Rockerbox tracking parameters | No | Not available | Standard Integration: Batch | Daily |
| Display | The Trade Desk | Yes | Rockerbox tracking parameters | Yes | Impression pixel | Standard Integration: Batch | Daily |
| Display | LiveIntent | Yes | Rockerbox tracking parameters | Yes | Impression pixel | Standard Integration: Batch | Daily |
| Display | Google Display Network (GDN) | Yes | Rockerbox tracking parameters | Yes | Impression pixel | Standard Integration: API | Daily |
| Display | Verizon/Oath DSP | Yes | Rockerbox tracking parameters | Yes | Impression pixel | Custom Batch Only | Dependent on Delivery Method |
| Display | Display & Video 360 (DV360) | Yes | Rockerbox tracking parameters | Yes | Impression pixel | Standard Integration: API | Daily |
| Display | MediaMath | Yes | Rockerbox tracking parameters | Yes | Impression pixel | Standard Integration: Batch | Daily |
| Display | RTB House | Yes | Rockerbox tracking parameters | Yes | Impression pixel | Standard Integration: Batch | Daily |
| Display | Acuity | Yes | Rockerbox tracking parameters | Yes | Impression pixel | Standard Integration: Batch | Weekly |
| Linear TV | Tatari OTT & Linear | No | Does not exist | Yes | Correlation analysis on site traffic and log files | Standard Integration: Batch | Daily |
| Linear TV | Simulmedia | No | Does not exist | Yes | Correlation analysis on site traffic and log files | Standard Integration: Batch | Approximately 10-day delay (available the week after broadcast week ends) |
| Linear TV | Rain | No | Does not exist | Yes | Correlation analysis on site traffic and log files | Standard Integration: Batch | ~2 weeks to get initial files |
| Linear TV | MMSI | No | Does not exist | Yes | Correlation analysis on site traffic and log files | Standard Integration: Batch | ~2 weeks to get initial files |
| Linear TV | Marketing Architects | No | Does not exist | Yes | Correlation analysis on site traffic and log files | Standard Integration: Batch | Weekly |
| Linear TV | Eicoff | No | Does not exist | Yes | Correlation analysis on site traffic and log files | Standard Integration: Batch | After spots air |
| Linear TV | Blisspoint Media OTT/ Linear | No | Does not exist | Yes | Correlation analysis on site traffic and log files | Standard Integration: Batch | Daily Postlogs are 1-week delayed (i.e. files on 1/10 will include linear data from 1/3) |
| Linear TV | Media Design Group | No | Does not exist | Yes | Correlation analysis on site traffic and log files | Standard Integration: Batch | After spots air |
| Linear TV | Discovery Linear TV | No | Does not exist | Yes | Correlation analysis on site traffic and log files | Standard Integration: Batch | After spots air |
| Linear TV | Comcast Linear TV | No | Does not exist | Yes | Correlation analysis on site traffic and log files | Spend not available. | After spots air |
| Native | Outbrain | Yes | Rockerbox tracking parameters | Yes | Impression pixel | Standard Integration: API | Daily |
| Native | Taboola | Yes | Rockerbox tracking parameters | Yes | Impression pixel | Standard Integration: API | Daily |
| Native | Apple News | Yes | UTMs | No | Vendor walled garden | Custom Batch Only | Dependent on Delivery Method |
| Native | Verizon (Oath) Native | Yes | Rockerbox tracking parameters | Yes | Impression pixel | Standard Integration: Batch | Weekly |
| OTT | Tatari OTT & Linear | No | Does not exist | Yes | Custom matching based on Tatari IDs | Standard Integration: Batch | Daily by 11:30 am ET |
| OTT | Roku | No | Does not exist | No | Not available | Not available | Not available |
| OTT | Amazon | No | Does not exist | No | Not available | Not available | Not available |
| OTT | The Trade Desk | Yes | Rockerbox tracking parameters | Yes | Impression pixel | Standard Integration: Batch | Daily |
| OTT | Blisspoint Media OTT/ Linear | No | Does not exist | Yes | Matched on IP | Standard Integration: Batch | Daily |
| OTT | Hulu | Yes | Rockerbox tracking parameters | Yes | Impression pixel | Custom Batch Only | Dependent on Delivery Method |
| Paid Search | Bing | Yes | Rockerbox tracking parameters | No | Not available | Standard Integration: API | Daily |
| Paid Search | AdWords (Auto-Append) | Yes | Rockerbox tracking parameters | No | Not available | Standard Integration: API | Daily |
| Paid Shopping | Bing | Yes | Rockerbox tracking parameters | No | Not available | Standard Integration: API | Daily |
| Paid Shopping | Connexity | Yes | Rockerbox tracking parameters | No | Not available | Standard Integration: Batch | Daily |
| Paid Shopping | Yes | Rockerbox tracking parameters | No | Not available | Standard Integration: API | Daily | |
| Paid Social | Yes | Rockerbox tracking parameters | Yes | Enabled via Viewthrough Integration | Standard Integration: API | Daily | |
| Paid Social | NextDoor | Yes | Rockerbox tracking parameters | Yes | Impression pixel | Standard Integration: Batch | Weekly |
| Paid Social | Yes | Rockerbox tracking parameters | No | Vendor walled garden | Standard Integration: API | Daily | |
| Paid Social | Yes | UTMs | No | Vendor walled garden | Standard Integration: API | Daily | |
| Paid Social | TikTok | Yes | Rockerbox tracking parameters | No | Vendor walled garden | Standard Integration: API | Daily |
| Paid Social | Snapchat | Yes | Rockerbox tracking parameters | No | Vendor walled garden | Standard Integration: API | Daily |
| Paid Social | Yes | Rockerbox tracking parameters | Yes | Impression pixel | Standard Integration: Batch | Weekly | |
| Paid Social | Facebook/Instagram | Yes | Rockerbox tracking parameters | Yes | Synthetic events | Standard Integration: API | Daily |
| Video | Tremor | Yes | Rockerbox tracking parameters | Yes | Impression pixel | Standard Integration: Batch | Weekly |
| Video | Youtube AdWords (Auto-Append) | Yes | Rockerbox tracking parameters | No | Vendor walled garden | Standard Integration: API | Daily |
Updated about 2 years ago