GDPR Pixel Parameters

GDPR Compliance

Rockerbox is a GDPR compliant partner. The Rockerbox Vendor ID is 232.

For our EU clients that require GDPR impression-tracking pixels, add the following parameters to the query string:

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Impression Tracking GDPR Macro:

gdpr=${GDPR}&gdpr_consent=${GDPR_CONSENT_232}

Example Impression-Tracking pixel:

• https://metrics.getrockerbox.com/track/v5?source=[advertiser-name]&tier_one=dv360&tier_two=${INSERTION_ORDER_ID}&tier_three=${CAMPAIGN_ID}&tier_four=${CREATIVE_ID}&auction_id=${CACHEBUSTER}&referrer=${SOURCE_URL}

Pixel that includes the GDPR Parameter:

• https://metrics.getrockerbox.com/track/v5?source=[advertiser-name]&tier_one=dv360&tier_two=${INSERTION_ORDER_ID}&tier_three=${CAMPAIGN_ID}&tier_four=${CREATIVE_ID}&auction_id=${CACHEBUSTER}&referrer=${SOURCE_URL}&gdpr=${GDPR}&gdpr_consent=${GDPR_CONSENT_232}

Please note that some adservers may use slightly different syntax:

• gdpr={GDPR}&gdpr_consent={GDPR_CONSENT_232}

Other GDPR Privacy Documentation: GDPR