Leveraging the Standard MTA to see View vs. Click Touchpoints
You can leverage the Standard MTA report to see the breakout of view vs. click touchpoints against any channel Rockerbox is tracking views against.
Rockerbox Tracking by Vendor details for each vendor, what type of tracking is available.
Steps to see views vs. clicks in the Standard MTA report:
To see the breakout of views vs. click touchpoints follow the instructions below:
-
Download a Standard MTA report from Settings -> Exports
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Filter for the specific channel you want to see view vs. click performance against
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Use the "Type" value to break out views vs. clicks.
- See below for the meaning of the different values in "Type"
| Type Value | Description |
|---|---|
| onsite | Click-based touchpoint |
| creative | View-based touchpoint captured by Impression-tracking pixels |
| facebook_click | Facebook synthetic mobile clicks |
| facebook_view | Facebook synthetic views |
| ott_web_pixels ott_web_via_batch ott_mobile_pixels ott_mobile_app_via_batch | OTT touchpoint |
| postlog | Linear TV touchpoint |
| address_clean_hash | Direct Mail touchpoint |
| survey | Post-Purchase Survey touchpoint |
| entity | Promo code touchpoint |
| conv_only | A direct conversion - where the user had no marketing touchpoints before converting |
Updated over 2 years ago