Rockerbox for Marketing Partners

Welcome to Rockerbox for Marketing Partners!

Rockerbox is used by brands to measure de-duplicated marketing performance and user behavior insights, spanning both digital and paid channels across online and offline.

This guide is for marketing partners whose brands are running media that needs to be tracked in Rockerbox.

This guide will cover:

1. How Rockerbox Tracks Marketing Touchpoints
2. How Rockerbox Reports Attributed Conversions
3. How brands use Rockerbox to assess individual channel performance
4. What Rockerbox needs from Marketing Partners

1. How Rockerbox Tracks Marketing Touchpoints

• Overview of tracking mechanisms per channel
• Partner-specific tracking details
• Linear TV
• OTT
• Direct Mail

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How Tracking is applied

Rockerbox brands are responsible for informing Rockerbox of new channel launches, and making sure tracking is applied pre-launch.

• Self-Service Platforms: Rockerbox brands will apply tracking, and Rockerbox will QA
• Managed-Service Platforms: Platform team will apply tracking, and Rockerbox will QA

If media is being served via a 3rd party ad server, please have the customer contact their Rockerbox representative for next steps.

2. How Rockerbox Reports on Conversions

Rockerbox reconciles marketing touchpoints back to multiple conversion events, and de-duplicated conversions by assigning fractional credit to each marketing touchpoint on a single user's path to conversion.

• What conversion events are tracked in Rockerbox
• What is de-duplication
• Intro to Rockerbox's multi-touch attribution model
• Why in-platform vs Rockerbox-reported conversion and performance differ
• Lookback windows

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Access to Rockerbox Data

Ultimately, our mutual brands owns their Rockerbox reporting. To this, it is up to the client how much information is shared on insights they gather from Rockerbox, including:

• Rockerbox-reported performance
• Spend or optimization decisions

For any questions on how a channel performs in Rockerbox, please contact your mutual bran.

3. How brands use Rockerbox to assess individual channel performance

Marketing Performance:

• De-duplicated marketing performance (ex ROAS or CPA) for in-channel and cross-channel optimizations
• Understanding how a channel drives net-new visitors to their site
• Testing: A/B testing, geo-holdout testing, channel lift measurement

User Behavior:

• Understanding the role a channel plays in the funnel (first, assisting, or last touchpoint)
• Assessing channel overlap

4. What Rockerbox needs from Marketing Partners

Rockerbox aims to track all touchpoints and ingest spend reporting. This enables us to report on performance in-platform, allowing brands to make optimizations with Rockerbox data.

Full detail on what we need from Marketing Partners here.