Facebook (Auto Append)

Rockerbox's Facebook Auto Append process can automatically update your Facebook campaign tracking over time. This is the easiest method to apply Rockerbox parameters for Facebook.

Requirements & Constraints

Requirements

• The user who authenticates your Facebook accounts with Rockerbox must have ads_management access
• The user who authenticates your Facebook accounts with Rockerbox must have access to all pages and accounts where ads exist
• Ensure Manage Campaigns is switched on within the Facebook account
• Rockerbox must be given permission to edit ads in order to automatically append parameters
• If ads are running through an Influencer/Partner/Whitelisted account, follow the steps in that section below

Constraints

• Any ads using the deprecated ad key crop size 191x100 must be manually updated to remove this size before parameters can be automatically added, following the steps here
• Landing pages cannot be set as bit.ly links
• Landing pages must be set directly in Facebook, rather than in a third party ad server
• Landing pages must drive to Rockerbox-tracked site rather than a third party landing page or retail site

If your ads meet all requirements and there are still tracking errors, please manually append tracking using these instructions.

Influencer/Partner/Whitelisted Accounts

If there are ads running through an account that Rockerbox does not have full access to, Rockerbox will not be able to automatically append tracking.

In this case, one of the two steps below needs to be taken.

Option 1: Tracking needs to be manually appended following the steps here, or
Option 2: The outside accounts must grant the account that is authenticated in Rockerbox Page Admin access, following the steps here to allow us to automatically append our tracking.

Multiple Facebook Accounts

If you have MULTIPLE FACEBOOK ACCOUNTS, including accounts run on your behalf by agencies or other third parties, you must authenticate ALL accounts to Rockerbox to ensure that tracking is applied correctly and that spend is ingested. On the integrations page for Facebook, confirm that all your Facebook accounts are present in the Account dropdown. If you are missing an account, complete the authentication process for any missing accounts.

What to Expect

Rockerbox parameters will be appended to the URL tags field on all ads below a modifiable impression threshold. Ads will enter re-optimization.

Enabling Facebook Auto-Append

1. Click Add Feature
2. Click Facebook Auto Params
3. Wait for Rockerbox to ingest information from your Facebook account. This process can take up to 5 minutes. To see if your data has been ingested, refresh your screen.
4. For each account in the Select Account dropdown, enable the automatic addition of parameters for current and future campaigns by clicking the Enable Auto-Update toggle (upper right)

Addressing Ads Above Threshold

By default, ads above a certain number of impressions (visible for each account as Skip ads with greater than [number] impressions will not be updated with Rockerbox parameters. This is to prevent unexpected adjustments to optimizations made by Facebook on those ads.

In order to track your Facebook data, Rockerbox tracking should be applied to all ads.

For each account with ads above the impression threshold:

1. Review ads over the impression threshold by clicking the Above Threshold square
2. Click the box beside ads you'd like to add Rockerbox parameters to
3. Click Run Force Update

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Running Force Updates will force your selected ads into re-optimization.

Validate Tracking

The Validate Tracking section will not show errors until at least 1 day after tracking has been implemented.