MediaAlpha

Append the click-through URL parameters to your landing page URLs. These parameter values use macros and do not need to be manually replaced--their values will be dynamically filled by the platform when the ad is served.

Tracking Parameters

Your URLs should follow the structure guidelines available here.
Display URL Parameters

Batch Spend

For Rockerbox to report on Verizon Oath Native spend, you will need your Verizon account manager to deliver a standard spend report to Rockerbox. To do so, you will:

1. Go to Settings > Integrations, find MediaAlpha, and click Enable Integration. Contact your Rockerbox account manager for the SFTP credentials.

2. Contact your MediaAlpha account manager and ask them to setup a daily spend file as a CSV, to the endpoint with the credentials you received from your Rockerbox team.

The Rockerbox Spend report must include the following columns:

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Required Columns

Token
Date
Cost
Publisher
Channel