Identifying the role of each channel across the funnel
Rockerbox unlocks the ability to identify your unique channel mix at each stage of the funnel and the role of a given channel across the funnel.
Through leveraging Rockerbox, you can identify which channels are your strongest introducing, supporting, and closing channels. You can also quantify for a given channel, where users most often engage with that channel - to help identify the best tactics and audiences for that channel.
Priority Questions to Answer
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What is my unique marketing mix at each stage of the funnel?
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What is the role of a given channel across the funnel?
1. Unique marketing mix at each stage of the funnel
Steps to Answer:
1. Navigate to Customers -> Funnel
2. Select the Channel Mix at Each Stage of the Funnel view
![Screen Shot 2022-02-03 at 3.47.06 PM.png 1978](https://files.readme.io/ce57959-Screen_Shot_2022-02-03_at_3.47.06_PM.png)
This view shows your unique marketing mix for each stage of the funnel (Beginning, Middle, End).
Each column sums to 100% vertically - showing for ALL first/middle/last touchpoints in a given period - what percentage are attributed to each channel.
3. View a specific point of the funnel (First, Middle, Last)
- Identify your unique channel mix for that specific stage of the funnel
- Identify the role of each of your channels across the funnel
![EAC06BA5-E8EC-4171-8BCB-33E09028E480.jpeg 1340](https://files.readme.io/76073e3-EAC06BA5-E8EC-4171-8BCB-33E09028E480.jpeg)
2. The role of a given channel across the funnel
Steps to Answer:
1. Navigate to Customers -> Funnel
2. Select the Role of each Channel across the Funnel view
![Screen Shot 2022-02-03 at 3.55.02 PM.png 1862](https://files.readme.io/851940d-Screen_Shot_2022-02-03_at_3.55.02_PM.png)
This view shows the role of a given channel across the funnel.
Each row sums to 100% horizontally - showing for a specific channel i.e. Paid Social - what percent of touchpoints are happening as a first, middle, or last touchpoint.
3. Look at a specific priority channel
- What is the distribution of this channel across the funnel (first, middle, and last)
- Does the breakout change based on tactic or campaign?
![D599CAB3-C3DB-407E-AE53-4AAC1CE37AA9.jpeg 2482](https://files.readme.io/7aef805-D599CAB3-C3DB-407E-AE53-4AAC1CE37AA9.jpeg)
Updated over 2 years ago