Rockerbox Training

Welcome to your Rockerbox training guide! Here you will find a step by step introduction into Rockerbox core concepts and priority use case guides for optimizing marketing performance and understanding user behavior.

1. Intro to Rockerbox Core Concepts

• What Rockerbox solves for
• Building your foundational dataset
• Why Rockerbox reporting differs from in-platform reporting

2. Rockerbox Platform Walkthrough

• Getting started with the Marketing Performance UI
  
• Getting started with the User Behavior UI

3. Marketing Performance Analysis

• How to execute in channel optimizations
• How to conduct A/B testing in Rockerbox
• How to measure channel impact in driving new visitors to site

4. User Behavior Analysis

• Understanding the impact of each channel
• Quantifying the role of each channel across your marketing funnel

5. Rockerbox Reporting

• Getting started with reporting
• Marketing performance reporting deep dive
• Automated reports

6. Multi-Touch Model

• Intro to the multi-touch model
• Tactical optimizations using multi-touch performance metrics