Rockerbox vs. in-platform performance

Rockerbox is looking at a holistic view of your marketing - identifying all the touchpoints a user had before converting (across digital, offline, paid, & organic channels).

Meanwhile, each vendor (i.e. Google, Facebook, etc.) only looks at their own data. For example, if a user had 5 different touchpoints and just one of those was Facebook, Facebook would only see the touchpoint the user had with the Facebook ad. Facebook would then take 100% of the credit for that conversion.

Let's look at an example - you have a user with the following path to conversion: