Experiments - Setting Up Tests

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Rockerbox Experiments support many different types of tests.

Creative Content and/or Messages

If you are trying to determine whether a new creative performs better than an existing one, set up an Experiment to test the difference.

1. Set up the Creative as an individual line item in the ad platform, and run it as normal
2. In Rockerbox, create a Creative Experiment, identifying the existing Creative as the Baseline
3. Add the new Creative as a Test

Audience Testing

Is audience targeting worth the cost? Your lookalike audience ad set has a better ROAS than your broad audience ad set, but you want to know if it’s really worth the investment.

Geo Testing

Geography-Based Marketing Splitting - Cluster the country into markets and try out different user journeys. Depending on your goals and the capabilities of the ad platform, this can be done at the State, DMA or Zip-Code level.

Upper Funnel Testing

What is the impact of YouTube and Pinterest? Measure the effects of upper funnel marketing channels by observing their impact on branded search.

CTA Tests

How does performance change by CTA? Are your customers more responsive to an upper funnel call-to-action, like a newsletter signup? Create different messages and test the results.